Trix (TRX)
TRX
Trix cereal consists of brightly colored fruit-flavored, sweetened, ground-corn pieces. When originally launched in 1955, Trix contained 48% sugar; General Mills has since cut this down to a mere 38%. Some say the cereal is for kids, but that statement is contentious, particularly within the rabbit population.
Founded: 1955
Parent company: General Mills
Mascot: Trix Rabbit